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Your hair’s breakthrough best friend is here to stay. Every. Single. Day.

It all started with a “what if'' on November 21, 2019. What if we start a haircare brand that not only works well on the hair but is also easy on the eyes? What if we create a community of people who lift each other up? What if we brave the competition and just see how this dream works out — a dream of bringing to life a no-nonsense brand that’s all about light, fun, and stress-free hair care?

We may be a young brand, but today, Babe has become a movement of real #BabesIRL who are committed to self-love, self-care, and hair care. From our shampoo and conditioner duos to our daily hair sprays, down to our hair masque, we’re all about giving your hair the TLC it deserves. 

How, you may ask? When we say intentionally crafted haircare essentials, we mean making sure you’re getting 100% goodness inside and out. We infuse our products with proven-effective naturally derived nutrients to make sure they target your specific hair concerns. We don’t scrimp on healthy ingredients but work hard to eliminate unnecessary harmful ones. With continuous R & D, we guarantee that you get the best hair products at a price point accessible to you.

Now after the product comes the system. Part of our vision has always been empowering people to earn more whatever set-up they’re in. We are also a community of Babepreneurs who work at our own pace, sharing our love of Babe products, and earning extra along the way. (By the way, if you want to become a Babepreneur, don’t be shy and shoot us a message!)

Paraben-free, sulfate-free, silicone-free, and cruelty-free hair solutions that work well — all with mild, luscious scents that put you in a lovely mood all-day and all-week. That’s what we’re here for, and that’s what you’re getting in every bottle or tub of Babe Formula product that you use. 

Take a look around, check out our products, and let us know your thoughts. We are happy to have you here.


Wanna share some full-on Babe love?

Here at Babe, we love smothering you with endless perks: early access to promotions, fab freebies, an unlimited source of hair care tips and advice from your fellow Babes & healthy, great-looking hair, of course!

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Quality Policy

Babe Beauty and Wellness Products, a trading company, is committed to delivering varied haircare essentials. We are also all about collaborating with brands that share our ethos, while supporting our stockists and customers with everything they need (website development, real-time trackers, resellers directory, and more). We make sure to adhere to all applicable requirements including commitment to effectiveness and continuous improvement of the Quality Management System.

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